Vol. 22 No. 4 (2026)

Regular Paper

• Gamification in Mobile Commerce: Dual Affective and Cognitive Pathways to Repurchase Intention

  Kardina Yudha Parwati , Raras Kirana Wandira, Muhammad Rizky Andhika Pratama, Muhammad Rifqi Fakhar, Julian Ming Sung Cheng

  299-325

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• Antecedents of Parasocial Relationships and Their Association with Brand Attitudes in YouTube Influencer Marketing: A Balance Theory Perspective

  Kaukab Abid Azhar, Dr. Che Aniza, Dr. Siti Ngayesah

  327-350

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  • pdf

• How Brand Experience Drives Brand Equity in Social Commerce: The Mediating Role of Brand Engagement

  Erni Martini, Adhi Prasetio

  351-376

  • doc
  • pdf