, University of Beira Interior
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Contemporary Management Research Vol. 8 No. 2 (2012) - Marketing
Marketing Innovation: Study of Determinants of Innovation in the Design and Packaging of Goods and Services—Application to Portuguese Firms
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Contemporary Management Research Vol. 10 No. 3 (2014) - Marketing
Cooperation between The Consumer and Firms as A Determinant of Marketing Innovation: Empirical Study of Portuguese Firms
Abstract PDF