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Vol 11 No 1 (2015)
Published:
2015-02-12
Customer-Based Brand Equity: The Evidence from China
Alex Y.-S. Lin, Yu-Ting Huang, Meng-Kai Lin
PDF
The Role of "Tone at The Top" and Knowledge of Fraud on Auditors’ Professional Skeptical Behavior
Suzy Noviyanti, Lanita Winata
PDF
Does Money for Grocery Expenditure Sway Italian Consumers’ Motivational Values in Predicting Attitude towards Eco-Sustainable Food Products?
Marco Vassallo, Anna Saba
PDF
The Devil is in the Details: When Holistic Thinkers React Negatively to Incongruent Information
Sydney Chinchanachokchai, Hayden Noel
PDF
Investigating the Role of Government Policy and the Environment on Locals’ Loyalty to Spring Music Festivals
Yao-Kuei Lee, Tsai-Lung Liu, Fang-Tsen Chung, Hsiao-Hui Ho
PDF
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