Vol. 22 No. 3 (2026)

Regular Paper

• A Systematic Review of Social Media Marketing in Luxury: Revealing Themes in Attributes, Segmentation, Content, and Influencers

  Lokweetpun Suprawan, Wanny Oentoro

  179-211

  • doc
  • pdf

• Brand Avoidance: Scale Development and Validation

  Ajay Chandel , Rohail Hassan, Punam Mishra, Anurag Pahuja

  213-246

  • doc
  • pdf

• Determinants of Digital Transformation in the Organization: Empirical Evidence from the Vietnam Banking Sector

  Trang Le, Duy Bui; Anh Pham

  247-297

  • doc
  • pdf