Vol. 16 No. 4 (2020)

Published: 2020-12-31

Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type

Aylin Ecem Gursen, Erdem Ozkan, Zehra Bozbay

229-254
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- pdf

Five Common Mistakes for Using Partial Least Squares Path Modeling (PLS-PM) in Management Research

Asyraf Afthanorhan, Zainudin Awang, Nazim Aimran

255-278
- docx
- pdf

Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches

Thomas Martin Key, Thomas N Duening

279-300
- doc
- pdf