Vol. 11 No. 1 (2015)

Published: 2015-02-12

Customer-Based Brand Equity: The Evidence from China

Alex Y.-S. Lin, Yu-Ting Huang, Meng-Kai Lin
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Does Money for Grocery Expenditure Sway Italian Consumers’ Motivational Values in Predicting Attitude towards Eco-Sustainable Food Products?

Marco Vassallo, Anna Saba
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The Role of "Tone at The Top" and Knowledge of Fraud on Auditors’ Professional Skeptical Behavior

Suzy Noviyanti, Lanita Winata
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Investigating the Role of Government Policy and the Environment on Locals’ Loyalty to Spring Music Festivals

Yao-Kuei Lee, Tsai-Lung Liu, Fang-Tsen Chung, Hsiao-Hui Ho
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The Devil is in the Details: When Holistic Thinkers React Negatively to Incongruent Information

Sydney Chinchanachokchai, Hayden Noel
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