Vol. 9 No. 3 (2013)

Published: 2013-09-30

In Search of Alternative Research Methods in Marketing: Insights from Layder’s Adaptive Theory Methodology

Chandana Rathnasiri Hewege, Liyanage Chamila Roshani Perera
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The Effect of Assortment Changes on Consideration Set Formation

Wirawan Dony Dahana
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Measuring Service Quality in the Banking Industry: A Hong Kong Based Study

Mei Mei Lau, Ronnie Cheung, Aris Y. C. Lam, Yuen Ting Chu
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SEM Approach to Teen Influence in Family Decision Making

Anupriya Kaur, Yajulu Medury
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Relationships among Brand Experience, Brand Personality, And Customer Experiential Value

Ching-Jui Keng, Van- Dat Tran, Tuyet Mai Le Thi
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Global Managerial Skill Sets, Management Development, and The Role of HR: An Exploratory Qualitative Study of North American and Indian Managers

Subramaniam Ananthram, Alan Nankervis
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Variables Influencing Spectators’ Desire to Stay at A Professional Golf Tournament In Japan

Yasuhiro Watanabe, Koji Matsumoto, Haruo Nogawa
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