Vol. 9 No. 1 (2013)

Published: 2013-03-31

Why Green Products Remain Unfavorable Despite Being Labelled Environmentally-Friendly?

Weng Marc Lim, Ding Hooi Ting, Woo Kan Ng, Jin How Chin, Wei-Xiang Alexander Boo
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The Implications of Facebook Marketing for Organizations

Rooma Roshnee Ramsaran-Fowdar, Sooraj Fowdar
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The Effect of Priming on the Effectiveness of Threat Appeals

Birgit Wauters, Malaika Brengman
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Understanding the Value Drivers for Intermediaries: An Exploratory Study in the Heating Industry

Ivan Russo, Ilenia Confente, Ayman Omar
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User-Generated Brands and Social Media: Couchsurfing and AirBnb

Natalia Yannopoulou, Mona Moufahim, Xuemei Bian
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Corporate Governance Rating System in Taiwan with Multi-Criteria Decision Making Methods

Hsin An Su, Chin Hsien Hsieh, Chih Yang Chang, Feng Yi Lin
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Exploring Cultural Differences in Implementing International Technology Transfer In the Case of Japanese Manufacturing Subsidiaries in Vietnam

Nguyen Thi Duc Nguyen, Atsushi Aoyama
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