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Azhar KA, Che Wel CA, Ab Hamid SN. Antecedents of Parasocial Relationships and Their Association with Brand Attitudes in YouTube Influencer Marketing: A Balance Theory Perspective. CMR [Internet]. 2026 Sep. 7 [cited 2026 Sep. 9];22(4):327-50. Available from: https://www.cmr-journal.org/index.php/CMR/article/view/24304