Warning: ini_set(): A session is active. You cannot change the session module's ini settings at this time in /home/shu-chenchumip/domains/cmr-journal.org/public_html/lib/pkp/classes/session/SessionManager.inc.php on line 71
Martini, E. and Prasetio, A. (2026) “How Brand Experience Drives Brand Equity in Social Commerce: The Mediating Role of Brand Engagement”, Contemporary Management Research, 22(4), pp. 351–376. doi: 10.7903/cmr.24314.