MARTINI, Erni; PRASETIO, Adhi. How Brand Experience Drives Brand Equity in Social Commerce: The Mediating Role of Brand Engagement. Contemporary Management Research, [S. l.], v. 22, n. 4, p. 351–376, 2026. DOI: 10.7903/cmr.24314. Disponível em: https://www.cmr-journal.org/index.php/CMR/article/view/24314. Acesso em: 9 sep. 2026.