AZHAR, Kaukab Abid; CHE WEL, Che Aniza; AB HAMID, Siti Ngayesah. Antecedents of Parasocial Relationships and Their Association with Brand Attitudes in YouTube Influencer Marketing: A Balance Theory Perspective. Contemporary Management Research, [S. l.], v. 22, n. 4, p. 327–350, 2026. DOI: 10.7903/cmr.24304. Disponível em: https://www.cmr-journal.org/index.php/CMR/article/view/24304. Acesso em: 9 sep. 2026.