Tsai*, Yi-Ching, Hui-Chen Chang, and Kung-Chung Ho. “A Study of the Relationship Among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference”. Contemporary Management Research 11, no. 2 (March 23, 2015). Accessed April 20, 2024. https://cmr-journal.org/article/view/12970.