Huang, Yu-Ting, Tzong-Ru (Jiun-Shen) Lee, and Yi-Jyun Jiang. 2020. “Applying Grey Relational Analysis to Evaluate Internal Marketing Practice: A Cross-Cultural Case Study in Taiwan and Mainland China Hotels”. Contemporary Management Research 16 (1):55-75. https://doi.org/10.7903/cmr.19552.