LIN, A. Y.-S.; HUANG, Y.-T.; LIN, M.-K. Customer-Based Brand Equity: The Evidence from China. Contemporary Management Research, [S. l.], v. 11, n. 1, 2015. DOI: 10.7903/cmr.14153. Disponível em: https://cmr-journal.org/article/view/14153. Acesso em: 25 apr. 2024.