The Implications of Facebook Marketing for Organizations

  • Rooma Roshnee Ramsaran-Fowdar Central Queensland University
  • Sooraj Fowdar Central Queensland University


With the explosive popularity of Facebook as a social media, there has not been much research that examines Facebook marketing and its implications for businesses. This paper represents an exploratory effort into this direction and analyzes existing Facebook marketing practices and tools, their benefits, and concerns associated with this type of social media marketing. Practical implications are suggested for organizations using Facebook as a social marketing tool and areas for future research are identified. Keywords: Facebook, Social Media, Marketing, Organizations, Word-of-Mouth To cite this document: Rooma Roshnee Ramsaran-Fowdar and Sooraj Fowdar, "Understanding the Value Drivers for Intermediaries: An Exploratory Study in the Heating Industry", Contemporary Management Research, Vol.9, No.1, pp.73-84, 2013. Permanent link to this document

Author Biographies

Rooma Roshnee Ramsaran-Fowdar, Central Queensland University
Senior Lecturer, School of Management and Marketing
Sooraj Fowdar, Central Queensland University
Lecturer, School of Commerce and Law
How to Cite
Ramsaran-Fowdar, R., & Fowdar, S. (2013). The Implications of Facebook Marketing for Organizations. Contemporary Management Research, 9(1).