Why Do Not We Use Password Managers? A Study on the Intention to Use Password Managers

  • Ramakrishna Ayyagari U Mass Boston
  • Jaejoo Lim
  • Olger Hoxha
Keywords: Security, Passwords, Password managers, Perceived severity, Perceived vulnerability

Abstract

Why don't individuals follow the best information security practices? We address an aspect of this question by focusing on one of the most common authentication methods – passwords. To promote better password habits, security experts consistently recommend the use of password managers as a best practice, but recent research shows their usage rate is low. Therefore, understanding the factors that influence the use of a password manager is important. We contribute to this cause by drawing on information security and technology adoption literature. Survey results from 120 participants with varying numbers of internet accounts yield some counterintuitive findings. As proposed, perceived severity and perceived vulnerability of password loss strongly influenced intent to use password managers. However, perceived ease of use diminished the intent to use password managers, and trust is only partially supported. Our results indicate that 'security' aspects of password managers are more important than 'usability' aspects. The implications of these findings for password management are discussed.

Author Biographies

Ramakrishna Ayyagari, U Mass Boston
Dr. Ramakrishna Ayyagari (Corresponding author) received the Ph.D. degree in information systems from Clemson University, U.S.A. He is currently an associate professor in College of Management, University of Massachusetts Boston. His current research includes understanding information security behaviors.
Jaejoo Lim
Dr. Jaejoo Lim received the Ph.D. degree in information systems from Clemson University, U.S.A. He is an Associate Professor of MIS & Analytics at University of Arkansas - Fort Smith. His research interests include various aspects of information quality, creating business value with analytics, e-commerce strategies & applications, and IT value & investment. He has published in many academic journals including Decision Sciences, IEEE Transactions on Engineering Management, Information & Management, Journal of the AIS, Communications of the AIS, Computers in Human Behavior, and various conference proceedings.
Olger Hoxha
Mr. Olger Hoxha obtained his bachelor's degree in information systems from the University of Massachusetts, Boston. He is currently working as a senior consultant at Ernst & Young. His work is focused on identifying gaps and providing recommendations to his client’s business and IT processes.
Published
2020-01-21
How to Cite
Ayyagari, R., Lim, J., & Hoxha, O. (2020). Why Do Not We Use Password Managers? A Study on the Intention to Use Password Managers. Contemporary Management Research, 15(4), 227-245. https://doi.org/10.7903/cmr.19394
Section
10: Other contemporary management issues