Factors Affecting the Continuance to Share Location on Social Networking Sites: The Influence of Privacy Concern, Trust, Benefit and the Moderating Role of Positive Feedback and Perceived Promotion Innovativeness

Keywords: Location sharing, Benefits, Risks, Privacy concern, Trust in SNS provider and member, Impression management, Incentive, Positive feedback, Perceived promotion innovativeness

Abstract

Location sharing becomes an indispensable part of SNS which brings business many opportunities and fosters sustainable business activities by increasing the efficiency of location promoting. This study is to investigate the factors that affect location sharing behavior among SNS users and how to sustain these behaviors. The results emphasize the critical roles of privacy concern, trust in SNS providers and members, impression management, incentive on perceived risk and benefit and therefore impact to attitude to share the location information. Notably, this study contributes to post-adoption literature when examining the relationship between attitude to share location to the continuous location sharing behavior under the moderating effect of positive feedback and perceived promotion innovativeness. Detailed discussions and future research directions are provided.

Author Biographies

Jeng-Chung Chen, National Cheng Kung University
JENGCHUNG VICTOR CHEN (victor@mail.ncku.edu.tw) is a Distinguished Professor of the Institute of International Management, College of Management, National Cheng Kung University, Taiwan. He received a PhD in CIS from the University of Hawaii, USA. He has published over 70 papers in refereed journals, including Information & Management, Decision Support Systems, European Journal of Information Systems, Computers in Human Behavior, Journal of Computer Information Systems, International Journal of Mobile Communications, Journal of Systems and Software, Industrial Management and Data Systems and many others.
Quang-An Ha, National Cheng Kung University
QUANG-AN HA (RA8047011@mail.ncku.edu.tw) is currently a PhD Candidate of the Institute of International Management, College of Management, National Cheng Kung University, Taiwan. His researches have appeared in Computer in Human Behavior, International Journal of Mobile Communications, International Journal of Energy Economics and several international conference proceedings. His research interests include social commerce, cyber psychology, human-computer interaction.
Published
2019-11-01
How to Cite
Chen, J.-C., & Ha, Q.-A. (2019). Factors Affecting the Continuance to Share Location on Social Networking Sites: The Influence of Privacy Concern, Trust, Benefit and the Moderating Role of Positive Feedback and Perceived Promotion Innovativeness. Contemporary Management Research, 15(2), 89-121. https://doi.org/10.7903/cmr.19268
Section
Application and impact of advanced IT/IS/Internet in business management