The Relationship between Relationship Investment, Relationship Quality, and Attachment Styles

  • Hui-Chen Chang National Taipei University
  • Lin-Ju Cheng St. John's University
  • Yi-Ching Tsai Shih Chien University
  • Hung-Chun Lai National Taipei University

Abstract

This study examines the impact of relationship investment on relationship quality in dental technology. In addition, it explores the moderating effects between relationship investment and relationship quality by using customer attachment to different dentists' styles. The study collects 202 questionnaires from dentists in Taiwan. This study uses hierarchy regression analysis to test hypotheses. The empirical results show that 1) relationship investment has a significantly positive effect on relationship quality; and 2) that customer attachment has a moderating effect on relationship investment and relationship quality. Both attachment anxiety and attachment avoidance have significantly negative effects on relationship quality. However, only attachment anxiety has a significantly moderating effect on relationship investment and relationship quality. Keywords: Relationship Investment, Relationship Quality, Dental Technology, Attachment Style To cite this document: Hui-Chen Chang, Lin-Ju Cheng, Yi-Ching Tsai, and Hung-Chun Lai, "The Relationship between Relationship Investment, Relationship Quality, and Attachment Styles", Contemporary Management Research, Vol.14, No.1, pp. 3-20, 2018. Permanent link to this document: http://dx.doi.org/10.7903/cmr.18017

Author Biographies

Hui-Chen Chang, National Taipei University
Department of Business Administration
Lin-Ju Cheng, St. John's University
Department of Business Administration
Published
2018-03-30
How to Cite
Chang, H.-C., Cheng, L.-J., Tsai, Y.-C., & Lai, H.-C. (2018). The Relationship between Relationship Investment, Relationship Quality, and Attachment Styles. Contemporary Management Research, 14(1). https://doi.org/10.7903/cmr.18017
Section
Marketing