Determinants of Perceived Service Quality: An Empirical Investigation of Fitness and Recreational Facilities

  • Ronnie Cheung iFlexify Co., Ltd., Hong Kong
  • Monde Woo Vocational Training Council, Hong Kong

Abstract

This study investigates fitness and recreational services using a quantitative approach. The findings of this study help property developers gain a better insight into facility management services and product offerings to improve customer experience. A critical review of literature focused on physical environment quality, outcome quality, and interaction quality from a consumer’s perspective. The quantitative study was based on a survey conducted with a sample of 75 respondents using a structured questionnaire. The results of this study enhance our understanding of the service quality dimensions with reference to recreational services provided in large residential areas of premium properties, which have a significant effect on purchase intention of consumers. Keywords: Properties, Recreational Facilities, Service Quality To cite this document: Ronnie Cheung and Monde Woo, "Determinants of Perceived Service Quality: An Empirical Investigation of Fitness and Recreational Facilities", Contemporary Management Research, Vol.12, No.3, pp. 363-370, 2016. Permanent link to this document: http://dx.doi.org/10.7903/cmr.12369
Published
2016-11-24
Section
Special Issue for ICMS conference