, Shih Chien University, Taiwan

• Contemporary Management Research Vol. 11 No. 2 (2015) - Marketing
  A Study of the Relationship among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference
  Abstract  PDF
• Contemporary Management Research Vol. 9 No. 4 (2013) - Marketing
  The Effects of Relationship-Destroying Factors on Customer Relationships: Relationship Recovery as the Moderator
  Abstract  PDF
• Contemporary Management Research Vol. 14 No. 1 (2018) - Marketing
  The Relationship between Relationship Investment, Relationship Quality, and Attachment Styles
  Abstract  PDF  Cover Letter