, National Taipei University of Technology, Taiwan
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Contemporary Management Research Vol. 9 No. 3 (2013) - Marketing
Relationships among Brand Experience, Brand Personality, And Customer Experiential Value
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Contemporary Management Research Vol. 11 No. 3 (2015) - Accounting and Finance
Applying Digital Analysis to Investigate the Relationship between Corporate Governance and Earnings Management: An Empirical Analysis of Publicly Listed Companies in Taiwan
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Contemporary Management Research Vol. 14 No. 4 (2018) - Marketing
The Brand Authenticity Scale: Development and Validation
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Contemporary Management Research Vol. 9 No. 1 (2013) - Accounting and Finance
Corporate Governance Rating System in Taiwan with Multi-Criteria Decision Making Methods
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