Five papers published in Vol 2 Iss 1.
Table of Contents
| Foreign Languages Used in Taiwan TV Commercial Ads: Contents Analysis | Abstract DOC PDF |
| Li-Chuan Wang, Fang-Ping Chen | 43-56 |
| Online Shopping Behavior: Key Dimensions and Research Synthesis | Abstract DOC |
| Dong Shen, Craig A. Kelley, Joseph Richards, Claudia Bridges | 3-16 |
| The Use of Secondary Data in Unveiling the Potential of Ethnic Markets | Abstract DOC PDF |
| Alvin M. Chan, Farid Ahmed | 31-42 |
| IT—Enabled Supply Chain Management | Abstract DOC |
| Jari Salo, Heikki Karjaluoto | 17-30 |
| Can a School Organization be Transformed into a Learning Organization? | Abstract DOC |
| Franco Gandolfi | 57-72 |
Contemporary Management Research / CMR / ISSN 1813-5498
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