Vol. 2 No. 1 (2006)

View Vol. 2 No. 1 (2006)

Five papers published in Vol 2 Iss 1.

Published: 2006-03-16

Foreign Languages Used in Taiwan TV Commercial Ads: Contents Analysis

Li-Chuan Wang, Fang-Ping Chen

43-56
- DOC
- PDF
Online Shopping Behavior: Key Dimensions and Research Synthesis

Dong Shen, Craig A. Kelley, Joseph Richards, Claudia Bridges

3-16
- DOC
The Use of Secondary Data in Unveiling the Potential of Ethnic Markets

Alvin M. Chan, Farid Ahmed

31-42
- DOC
- PDF

IT—Enabled Supply Chain Management

Jari Salo, Heikki Karjaluoto

17-30
- DOC

Can a School Organization be Transformed into a Learning Organization?

Franco Gandolfi

57-72
- DOC