The bulk of this research has focused on industrial markets which, as opposed to their consumer counterparts, are characterized by longer business associations, stronger inter-dependencies, more complex process and a higher degree of complexity. Moreover, the emphasis has been on the behavioral, rather than the economic aspects of the exchange relationship, probably reflecting the changing mentality among practitioners for viewing buyer-seller relationships, from discrete financial transactions to continuous social interactions.
In Fact, this article attempts to fill the behavioral gaps between buyer-seller organizations by developing and empirically validating an integrated model that simultaneously captures the associations among the key behavioral constructs of industrial buyer- seller relationships.
Furthermore the present study concentrates on dyadic buyer-seller relationships in the region of inter organizational relationships and specifically focuses on the packing and paper industry and the impact of behavioral dimensions on industrial buyer-seller relationships. The implications and results of this study can be applied by industrial marketers, organizational buyers, management consultants and business educators who may use the empirically tested model as a diagnostic and monitoring tool in guiding business relationships in the proper direction.

Keywords: Buyer-seller Relationships, Industrial Marketing, Exchanges Behavioral Dimensions