Providing a Trustworthy Trading Environment with a New Authentication Protocol in Online Auctions

Ying Sai

Abstract


This research takes a two-pronged approach, identifying and then proposing a solution for the basic problem keeping many potential users from engaging in online auction trading, and discouraging those who do use these sites from buying or selling high-value items. The problem? ---The absence of a reliable user registration process. To remedy this situation, this study proposes a new authentication protocol adding two levels of protection and providing users with a trustworthy trading environment through stronger identification and authentication functions.

Keywords: Online Auction, E-commerce Trust, User Authentication, eBay Reputation

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DOI: http://dx.doi.org/10.7903/cmr.1166

Contemporary Management Research / CMR / ISSN 1813-5498